Google Expands Your Search Ads AGAIN! What You Need to Know
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Google Expands Your Search Ads AGAIN! What You Need to Know

When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’ click-through rates (CTR) increase by 20% after making this change. But over the past two years, so much has changed. Our devices have…

As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience

As ‘Near Me’ Searches Spread on Mobile, Consumers Trade Loyalty for Convenience

Location marketing is changing the way people shop in the real world, potentially decreasing the role loyalty plays in purchasing decisions as consumers prioritize convenience. According to the results of a new study commissioned by the location marketing platform Uberall, 82% of shoppers have done a “near me” search on their smartphones. The practice is…

12 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

12 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

Nowadays, Instagram is often someone’s initial contact with a brand, and at least 30% of Instagram users have purchased a product they first discovered on the platform. If it’s the entryway for one third of your potential sales, don’t you want it to look clean and inviting? Taking the time to create an engaging Instagram…

Content Marketing for Startups & Small Business: Everything You Need to Know
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Content Marketing for Startups & Small Business: Everything You Need to Know

Interest in content marketing has exploded over the past decade, with good reason. It works. A study from Conductor showed that education content makes consumers 131% more likely to buy. But it’s not just for B2C, with B2B brands seeing value, too. And it works, for less. One estimate claims content marketing costs 62% less…