Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification
| |

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for growth. Along with the rebranding, Google is…

10 Facebook Video Ad Examples and 17+ Reasons Why They Worked
| |

10 Facebook Video Ad Examples and 17+ Reasons Why They Worked

So you’ve been marketing on Facebook for quite some time already. But now you’re thinking, “How about using video content for my next campaign?” You saw how powerful Facebook video ads can be in getting hundreds to thousands of reactions, comments, and shares. I’m sure you’re also guessing these engaging videos generated a lot of sales! Let…

How to Run a Successful Email Marketing Campaign (Complete Guide)
|

How to Run a Successful Email Marketing Campaign (Complete Guide)

About 281.1 billion emails are sent per day, according to Statista. Almost every web user has an email address. People use emails to communicate with their friends, family, and brands. Looking at my own email, which I use for business, I’ve communicated with a lot of friends and family through email this year. I’ve also…

Whitespark’s Super Fantastic Guide to Optimizing Google My Business
| | | |

Whitespark’s Super Fantastic Guide to Optimizing Google My Business

A Google My Business (GMB) listing is critical to any local company wanting to show up in Google search results or Maps. Having your business on GMB plays an important part in how users find your business online. A lot of businesses or SEO’s find the constant changes in this product to be both confusing…