3 Local Strategies to Drive More Customers from AdWords & Facebook
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3 Local Strategies to Drive More Customers from AdWords & Facebook

They say all politics is local. The same holds true for digital advertising. Whether your brand has one location or one thousand, there are proven localization strategies all businesses can use to drive more customers from AdWords and Facebook campaigns. As mobile-first consumers move between online and offline channels, you must optimize local paid search…

The importance of transparency and understanding risk in link building

The importance of transparency and understanding risk in link building

The most important part of the relationship between you and your link builder might not be what you think. You want them to follow Google’s guidelines (or you might not care) and build great links. You want their work to give you more traffic and better rankings. You may be fine with certain risky tactics,…

Facebook Business Manager: The Ultimate Guide
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Facebook Business Manager: The Ultimate Guide

It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is a useful tool if you have…

30 Marketing Plan Samples and 7 Free Templates to Build Your Strategy
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30 Marketing Plan Samples and 7 Free Templates to Build Your Strategy

Maybe you have no idea where to start when it comes to creating your marketing plan and don’t want to leave out something important. Or you might be refining one you’ve already created. If you’ve done a simple Google search for marketing plan samples for inspiration, you’ve probably found it difficult. So, we thought you’d…