The PPC Pro’s Ultimate Guide to Facebook Retargeting
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The PPC Pro’s Ultimate Guide to Facebook Retargeting

Back in 2013, Facebook released custom audiences to the public. It allows advertisers to upload lists of current customers to target or exclude and the ability to create audiences based on interactions with your website or app. This tool has quickly become one of the most essential in the digital marketer’s tool belt. Here is…

The Undeniable Impact of Voice Search on the Future of SEO

The Undeniable Impact of Voice Search on the Future of SEO

As consumers, we’re switching towards a hands-free digital world. Most mobile devices now being released to the market are equipped with the latest Artificial Intelligence (AI) technology, allowing us to make searches with voice rather than typing them in. But, voice searches are undertaken differently to their text-based counterparts. When making a voice command, instead…

AdWords Competitor Targeting: What You Need to Know Before Starting
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AdWords Competitor Targeting: What You Need to Know Before Starting

Targeting the competition is an advertising tactic that’s been around since the Mad Men days, and it’s evolved into bidding on competitor keywords in AdWords. This tactic has its benefits because your competitors are attracting prospects via Search that would surely make a good fit for your business, and in some cases they may already…