You Don’t Need a Video for your Website – You Need Video Content for your Brand

You Don’t Need a Video for your Website – You Need Video Content for your Brand

Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind? The concept of the company website itself emerged in the mid-90s, and by…

10 Reasons Why Your Business Must Manage Its Online Reviews

10 Reasons Why Your Business Must Manage Its Online Reviews

Before buying a new product, visiting a store or even choosing a doctor, today’s consumer goes in search of online reviews. It’s become an integral part of the buying process and an important contributor to the Zero Moment of Truth (ZMOT), the instance when a person has decided to buy – often well before actually…

How to Win With Facebook Ads When You Don’t Have a Big Ad Budget
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How to Win With Facebook Ads When You Don’t Have a Big Ad Budget

Facebook ads are the most promising social advertising platform for E-Commerce with 1.86B users, an average ROI of 152%, an average conversion rate of 1.85%, and 85% of social media orders. Despite the promising stats, you still need to prove that Facebook Ads works for your E-Commerce business. Otherwise, getting approval for a substantial budget…