18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm
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18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm

hile millions of people around the world wailed and gnashed their teeth over the recent Facebook news feed changes (okay, maybe we’re being a little dramatic there), Facebook got down to business. It recently held a closed-door webinar about the newsfeed, and what the priorities for publishers would be. Needless to say, the webinar threw…

What 1-800-Flowers’ Search Dominance Means for Local Florists

What 1-800-Flowers’ Search Dominance Means for Local Florists

With consumer spending reaching record levels this Valentine’s Day, floral retailers pulled out all the stops to capture their share of the nearly $2 billion consumers spent on flowers. According to an analysis of search ad trends conducted by the search intelligence provider Adthena, 1-800-Flowers pushed more search ads than any other retailer in the…

How To Develop A Content Marketing Strategy, Not A Plan
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How To Develop A Content Marketing Strategy, Not A Plan

Where a lot of marketers fall short in developing a content marketing strategy is in understanding the importance of the strategy relative to tactics and plans. That all-important unifying force that should be both driving and pulling together every element of your content, from the design of your landing pages to the experience customers have…