How to Drive Meaningful Interactions in Facebook Groups
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How to Drive Meaningful Interactions in Facebook Groups

Earlier this month, Mark Zuckerberg outlined the changes to the news feed and a move “from focusing on helping you find relevant content to helping you have more meaningful social interactions.” How are these “meaningful social interactions” being measured? A Facebook Help Center article dives into the types of posts you may see first when…

Sick and Tired of Doing Content Marketing Without a Plan? Read This
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Sick and Tired of Doing Content Marketing Without a Plan? Read This

Case studies. Whitepapers. Blog posts. Social content. Videos. Newsletters. Your content obligations never end. In fact, B2B marketers employ an average of 13 different content marketing tactics. And it’s no wonder — content marketing has incredible potential for those who can master the craft. According to this year’s B2B Content Marketing Benchmarks, Budgets and Trends…

Why hacking social media algorithms is a losing strategy

Why hacking social media algorithms is a losing strategy

We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find a quicker path to the hunting grounds, he might out-compete his neighbor for the annual mastodon haul. Thousands of years of evolution have not dulled this impulse, and…

High-end gym chain Orangetheory cut its cost per lead in half using artificial intelligence
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High-end gym chain Orangetheory cut its cost per lead in half using artificial intelligence

More companies are turning to artificial intelligence to make their media buying more effective and efficient. Since high-end gym Orangetheory launched its AI platform in December, the gym franchise has decreased its cost per lead from $20 to $8, according to Kevin Keith, chief brand officer at Orangetheory. As such, the growing company has quadrupled…