How to Research Your Audience Before Making an Explainer Video

How to Research Your Audience Before Making an Explainer Video

We’re visual beings, and videos help us better understand information, especially if that information is complex. This is why you may be familiar with explainer videos (link is external), a way to promote your product or service. Explainer videos are an audiovisual marketing tool that help you explain a specific solution to a certain problem…

Google AdWords for E-Commerce: A Step-By-Step Guide
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Google AdWords for E-Commerce: A Step-By-Step Guide

Ever wonder how some e-commerce stores seem to become successful overnight? They have thousands of social media followers and online reviews, and are selling a lot of product. How do they do it? Google AdWords. AdWords and e-commerce go together like peanut butter and jelly for a good reason: it works. A study by Wordstream…

Social Ad Targeting: How to Reach an Audience that Converts

Social Ad Targeting: How to Reach an Audience that Converts

Every year, businesses spend billions of dollars advertising on Facebook and Instagram, and it’s no surprise that social media spending in the U.S. alone is expected increase to $17.34 billion in 2019. A primary reason why social media is the perfect place to advertise for any business, is that it gives the advertiser complete control…

The Complete Guide to Using Facebook Groups for Business
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The Complete Guide to Using Facebook Groups for Business

Do you have a Facebook group for your business? If not, do not wait further to leverage the power of the largest social media network in the world. Facebook has got an incredible reach today which is reported to be over 1 billion active users per day. Last year, Facebook had introduced a lot of…