Amazon launches a Polly WordPress plugin that turns blog posts into audio, including podcasts

Amazon launches a Polly WordPress plugin that turns blog posts into audio, including podcasts

Amazon today is launching a new Amazon Polly WordPress plugin that gives your blog a voice by creating audio versions of your posts. The resulting audio can be played from within the blog post itself, or accessed in podcast form using a feature called Amazon Pollycast, the company says. The plugin itself was jointly designed…

How to Add Links on Instagram Posts and Stories

How to Add Links on Instagram Posts and Stories

One of Instagram’s biggest barriers as a social media marketing tool is that links in captions aren’t clickable. For personal accounts that don’t have an associated website or blog, this may not matter. But it can be a limiting factor for businesses that ultimately want to cultivate and convert their Instagram audience. Using Instagram as…

What the ROAS? A practical guide to improving return on ad spend
|

What the ROAS? A practical guide to improving return on ad spend

Do you want to improve your paid search campaigns? There are a lot of paid search metrics, but one of the most useful and most underused is return on ad spend (ROAS). One of the main points behind online advertising is to drive sales for your business. This is particularly true when it comes to…