Online Review Challenges for the Small Business: Low Customer Volume

Online Review Challenges for the Small Business: Low Customer Volume

Low volume businesses have it tough. These businesses receive a small amount of customers by design. They’re selling a product or offering a service with inherent restrictions – these limitations make it hard for them to get reviews from customers and manage their reputation. They’re in a tough spot. Some are serving customers locally in…

How Much Does it Cost a Small Business to Build an App?

How Much Does it Cost a Small Business to Build an App?

197 BILLION—that’s the number of mobile app downloads the world saw in 2017. At this current trajectory, we’ll see nearly three times as many downloads by 2021. That number is not so surprising when you consider to what degree smartphones, tablets, and the apps that populate them have become a part of our daily lives—we…

10 First Steps to Take When Marketing Your eCommerce Startup

10 First Steps to Take When Marketing Your eCommerce Startup

“If you build it, they will come” couldn’t be further from the truth when it comes to eCommerce. As many eCommerce merchants find out the hard way, without adequate marketing there is often a lengthy and sometimes interminable lack of traffic after they launch their site. Fortunately, marketing your eCommerce startup doesn’t have to be…

Video May Save Your Business from Facebook Apocalypse
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Video May Save Your Business from Facebook Apocalypse

The recent announcement by Mark Zuckerberg explaining the new algorithm change has businesses freaking out and extremely concerned their marketing efforts may become a bit strained. In case you missed it, Facebook will begin to prioritize updates that “spark conversations and meaningful interaction between people.” This means that the algorithm will prioritize updates from friends…