Extra! Extra! How To Get Press Coverage For Your Small Business

Extra! Extra! How To Get Press Coverage For Your Small Business

Small business owners wear a lot of hats, including the one of Accountant, Customer Service Specialist, and Product Manager. So, they might not always have the time to put on the “marketer’s hat”. While mom-and-pop shops should definitely focus on delivering that amazing small business experience, they shouldn’t forget to market that amazing experience to…

What a $5.2 million Super Bowl ad can buy in digital media

What a $5.2 million Super Bowl ad can buy in digital media

The Super Bowl is approaching, and as in years past, the cost for a single 30-second spot during the game is astronomical. This year, spots range from $5 million to $5.2 million, before production costs and agency fees. That price tag places a lot of pressure on one ad — although it’s worth noting that…

Context, Relevance and Recommendation: AI Will Supercharge How Consumers Find Your Business

Context, Relevance and Recommendation: AI Will Supercharge How Consumers Find Your Business

A machine will decide whether your business is seen by others. This is the reality we live with today, and its application is expanding. Never before in history have we produced so much data. As a period in time, right now is a watershed moment simply due to the volume of data we produce and…