When online, where do your customers/clients/prospects spend time? What’s their platform of choice? Have you asked them? If not, please do. In two separate conversations this week, two companies shared with me that their marketing agencies focused their marketing strategies on Facebook, not LinkedIn. When I asked why, the only answer they could come up…
Ad Rank is the value that determines your ad position in the search results in AdWords. If you see that any of your ads have a low Ad Rank, you may be at a loss at how to diagnose exactly why it’s so low. Before you start pulling your hair out, let’s go back to…
Are you looking for free stock video footage to use in your social media videos – Facebook, Instagram, YouTube, etc? In an age where social sites are begging for brands to use video, they’re the perfect solution for adding interest to a project rather than a static image, especially if, for whatever reason, you can’t…
Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough. Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new…