Using AI for Marketing: How Machines Optimize Decision-Making

Using AI for Marketing: How Machines Optimize Decision-Making

Retail sales and growth is reliant on the depth of your customer knowledge. Do you know them well enough, for example, to predict what they’ll want to purchase from you next? While some patterns are obvious, like Black Friday sales, the further detail you go into with each customer, the more complicated your predictions become….

3 Signs That Your Facebook Campaign is Leaking Money – and 7 Solutions to Fix It

3 Signs That Your Facebook Campaign is Leaking Money – and 7 Solutions to Fix It

Facebook ad prices are increasing every year. The latest report shows that the average cost per thousand impressions (CPM) on the social media giant has grown by 171% since January 2017, while the average CTR has increased by 136%. It doesn’t look like the prices are going down in 2018. And with Facebook’s recent announcement…