2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Social media is changing at a rapid pace.

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and 70 million people were posting daily to Messenger Day just six months after its launch1TechCrunch, 2017a; TechCrunch, 2017b.

Due to its popularity, many businesses are now posting stories regularly, too.

To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends. Together with our State of Social 2018 report, we put together a comprehensive social media trends report. In this report, you’ll learn about the top major trends to help you succeed on social media in 2018.

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