How to Completely Optimize Your Google My Business Listing
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How to Completely Optimize Your Google My Business Listing

To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing. And for good reason. Google My Business (GMB) — the free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio…

On Amazon, Marketers Rely Most on Sponsored Product Ads

On Amazon, Marketers Rely Most on Sponsored Product Ads

Keyword-targeted search ads dominate, but the use of display ads is growing In an analysis of activity on its platform during Q3, marketing solutions provider Merkle found that the vast majority (82%) of ads served on Amazon were of the sponsored products variety. But product display ads are making gains, growing 112% over the previous…

Digital Marketing Investment: Where to Put your Money to Grow Your Business

Digital Marketing Investment: Where to Put your Money to Grow Your Business

Digital Marketing Investment: Where to Put your Money to Grow Your Business I’m part of several SaaS marketing groups on Facebook. Yes they’re still there, and some of them are still amazing places to talk it out with other digital marketers. My favorite is probably Aaron Krall’s “SaaS Growth Hacking” – the most (non-spammy) active…