Using Hyper-Local and Local PPC Ads to Market your business

Using Hyper-Local and Local PPC Ads to Market your business

In my years as a marketer for small businesses, I’ve found that most eliminate paid advertising as a legitimate channel – both because of cost and targeting. There’s a misconception among non-marketers who are trying to run businesses that PPC or CPC advertising is too broad reaching for a mom & pop establishment with one…

The Best Payment Platforms: Stripe vs Paypal vs Square vs Braintree

The Best Payment Platforms: Stripe vs Paypal vs Square vs Braintree

In the first quarter of 2017, the AppStore and Playstore saw record revenues yet again with a whopping total of $15 billion worldwide, representing a year over year growth of 45%. Add in other online sales and the amount of money being spent is astronomical. But how do we process all these sales? And what…