The Urgency for Marketing to Change … Now

The Urgency for Marketing to Change … Now

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. But over the past decade, innovative enterprises have found a “new” way to deliver value to their target markets, by creating relevant and compelling content, gearing it toward specific audience groups,…

Salesforce unveils ‘my’ versions of its AI-based platform tools

Salesforce unveils ‘my’ versions of its AI-based platform tools

Salesforce is looking to make its platform more customizable with the announcements today of new tools — each with a “my” prefix — in the opening day of its Dreamforce conference in San Francisco. A year ago, VP of Einstein Marketing Jim Sinai pointed out in a phone briefing, the company announced its Einstein layer…