Thanks Live Chat, Messaging Will Take It From Here

Thanks Live Chat, Messaging Will Take It From Here

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queued up a series of emails…

A Complete List of the Different Types of Featured Snippets
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A Complete List of the Different Types of Featured Snippets

As the organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, and People also ask boxes, featured snippets signal a new hope for many SEO pros. And for good reason. Google shows featured snippets for more search results every day. And over 70 percent of them are from sites in…

6 Ways to Get Viewer’s Attention in the First 3 Seconds Without Sound

6 Ways to Get Viewer’s Attention in the First 3 Seconds Without Sound

For most social platforms, you have up to 5 seconds to capture a users’ interest before they click away. On some, you have as little as three seconds. And here’s the kicker: in many cases, you need to capture viewer interest without any sound. It’s not all that hard to create a strong video. It’s…

The Facebook page purge has already begun

The Facebook page purge has already begun

This week, a Slovakian journalist named Filip Struhárik published a post to Medium that quickly ricocheted around the digital publishing industry. Titled “Biggest drop in Facebook organic reach we have ever seen,” the piece details the effects of Facebook rolling out what it calls an “Explore” feed in six countries — Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala,…