How to create effective Facebook Ads on a $50 budget

How to create effective Facebook Ads on a $50 budget

It’s easy to spend money on Facebook. With all the targeting options available, you can never run out of ideas for your campaigns. Within the last 3 years, I’ve spent over $500K on Facebook ads, I’ve created over 500 campaigns, and tested countless advertising strategies working with different brands and products. In this post, I…

The Best Equipment for Getting Started with Business Video

The Best Equipment for Getting Started with Business Video

If you’re trying to wrap your head around getting started with business video you’re in the right place. We’re going to discuss what equipment we recommend to get started, as well as, general principles for shooting through that initial video learning curve. Strap in! When I think video gear, I’ve found that most pieces of…

How Gallery Furniture used AI to boost digital sales more than $270,000

How Gallery Furniture used AI to boost digital sales more than $270,000

Artificial intelligence is hot in ad tech, and Houston, Texas-based retailer Gallery Furniture — that has 400 full-time employees and three showrooms in Texas (two of which are over 100,000 square feet) — made its first foray into AI marketing this July. Nearly four months in, the brand has seen a year-over-year digital sales increase…

The future of marketing is about embracing chaos, scaling love

The future of marketing is about embracing chaos, scaling love

We read every day how many of most valuable brands from marketing titans like Proctor & Gamble and Unilever are in a freefall. Part of the reason for this decline is that traditional methods we’ve used to build brands — primarily repetitive advertising — are not working like they used to. In fact, I’ve argued…