Facebook’s dynamic creative can generate up to 6,250 versions of an ad

Facebook’s dynamic creative can generate up to 6,250 versions of an ad

Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad…

The seven stages of smart ecommerce marketing
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The seven stages of smart ecommerce marketing

As Toys ‘R’ Us files for bankruptcy protection in the US and Canada, we’re again reminded of the brutal (and overcrowded) market retailers today operate in. The 69-year-old toyshop cited “unrelenting competition from ecommerce and big box retailers” as just one of the reasons for its insolvency. But it’s not just veteran stores, born offline,…

How to Create and Analyze Instagram Stories for Business Accounts
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How to Create and Analyze Instagram Stories for Business Accounts

If you’re already publishing photos and videos on Instagram, you may wonder why you would also want to create Instagram stories. The reasons are simple – Instagram stories help you get more visibility in the Instagram app and give people more of your content to consume. When people open the Instagram app, the first things…