You may have heard the term “landing page” from a marketing agency or an employee or maybe even from reading the headline of this blog post. You know what a website is. But what is a landing page? How does it differ from a website? How is a landing page used? A landing page is…
While it’s no secret that video has been dominating marketing for several years, there’s no doubt that 2016 and 2017 have been the years of live video. It feels like every other day I’m getting a notification that someone I know is going live on some platform, and we’re getting frequent updates to both Instagram’s…
Whether it’s the anxiety of not knowing what to do, or the fear of possibly looking dumb—it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month… Follow this step-by-step guide to get started. Here’s a list of the first 10 things you should…
Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for…
Are you using video on your brand’s homepage? If not, you may be missing an opportunity. Video has a unique ability to catch attention, tell a story, and convince people to take action. Whether you work for a retail brand, a university, a nonprofit or a software company, your organization needs an engaging homepage video…