For small business owners looking to attract more attention online, blogging can be a major step forward. It can help establish a social media presence, create a connection with clients and encourage feedback that can be a significant help to the business. In an era when online shopping is constant, it’s crucial to bring in…
As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One of them could be social media. You might also use search engine optimization (SEO) services, or you can simply set up a pay-per-click (PPC) campaign (also known as…
Smartphones are driving all growth in U.S. web traffic, while tablets and computer web access has declined, according to new data from Adobe Analytics. Since January 2015, there has been a 68 percent increase in smartphone web traffic in the U.S., while desktop and tablet both saw declines. Overall, web traffic has been pretty much…
We’ve written about email marketing already a couple of times before, and by now you should know the importance of email marketing for your organisation. Email is the unsung hero of the marketing world. It is the most important marketing channel you and your organisation should focus on. Why? Well, let’s look at alternative channels…
Effective marketing strategies play a key role in whether small and mid-sized businesses grow at a sustainable rate or fail to attract enough customers to keep the doors open. Making the most of your small business marketing budget requires careful planning and an understanding of what choices can yield the best ROI for your market…