How to Use Twitter for Your Content Strategy. The Ultimate Twitter Guide

How to Use Twitter for Your Content Strategy. The Ultimate Twitter Guide

As a content writer and marketer who works for a SaaS business, for the last few years I’ve been trying to find the most relevant social media networks to work with. In my case, it’s Facebook and Twitter – the two giants – that have always remained at the forefront. Having a social presence on…

YouTube Hacks: 15 Tricks and Features You Probably Didn’t Know About

YouTube Hacks: 15 Tricks and Features You Probably Didn’t Know About

Like any social media marketer, a big part of your success relies on how well you know the channels you deal with. With social video quickly becoming one of the most powerful ways to engage audiences, knowing how to stealthily navigate video tools can be the difference between making it as a viral star or…

A Full Guide To Building a WordPress Site that Converts Potential Clients to Customers

A Full Guide To Building a WordPress Site that Converts Potential Clients to Customers

It’s alright to admit when you’re at a loss. Few topics in this industry are as intimidating and confusing as building a WordPress site from scratch. Not only that, but you’re expected to know how to build it with conversions in mind? As if web design wasn’t complex enough. Although it’d be easy to dive…

Ranking your local business part 5: Citations for local search
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Ranking your local business part 5: Citations for local search

This is the fifth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization, and given you some ideas for…

Purchase Decisions: 9 Things to Know About Influencing Customers
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Purchase Decisions: 9 Things to Know About Influencing Customers

If you want to get people to buy your stuff, you need to understand how people make purchase decisions. Product quality and seller reputation matter… it goes without saying. What about when the product matches the customer’s needs and they trust the seller? What are the things that influence purchase decisions once those fundamentals are…