Ranking your local business part 3: Website optimization for local search
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Ranking your local business part 3: Website optimization for local search

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing…

Why You Need to Stop Doing “Influencer Marketing!”
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Why You Need to Stop Doing “Influencer Marketing!”

Before you pay a Kardashian $250,000 for a sponsored post on Instagram, Brian Solis, principal analyst at Altimeter, the digital analyst group at Prophet, wants you to consider whether or not you’d be paying the Keeping Up With The Kardashian star for their reach or for their ability to influence their followers. Solis is not…