Sometimes it seems like the only type of business that gets good press is the one that spends the most money. Why did your competitor get a feature in The Wall Street Journal? Well, they probably paid a fortune to some PR company to land them a spot on the homepage of their buddy’s business…
“Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google…
City trafficYou’ve launched your ecommerce store, you’ve shared it with friends and family, and now… you wait. But what happens when the traffic doesn’t come? If there’s no traffic, there are no conversions. If there are no conversions, there’s no profit. Worse, what happens if the traffic comes, but it’s all the wrong people? You…
A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a…
When it comes to professional online networking LinkedIn is usually at the forefront of everyone’s minds. However, when people think about their social media marketing strategy, LinkedIn often becomes an afterthought. It doesn’t have to be, though. LinkedIn is an incredibly powerful B2B tool that can help boost the buzz around your business. And with the right strategy,…