6 ways to market your local business online (beyond Google Maps)

6 ways to market your local business online (beyond Google Maps)

Most of the time I try to avoid making very general statements when it comes to small companies. That is because the ways that businesses market to their audiences are not held back by expectation; they have every opportunity to apply innovation and creativity to their efforts. However, I do feel able to make at…

Talking the Talk: The Beginner’s Guide to Designing a Chatbot Conversation

Talking the Talk: The Beginner’s Guide to Designing a Chatbot Conversation

Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s now safe to say, “There’s an bot for that.” By plugging into the messaging apps we already use to talk with friends every day, chatbots…

3 Ways Voice Search Should Change Your SEO Strategy This Year
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3 Ways Voice Search Should Change Your SEO Strategy This Year

50% of all searches will be voice searches by 2020. That should mean big things for your SEO strategy now. Voice search is gaining popularity for a variety of reasons: personal assistant devices are more accessible, natural language processing is more sophisticated, and typing on mobile phones is slow and error-prone. The rise of voice…

The Ultimate Facebook Business Manager Guide
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The Ultimate Facebook Business Manager Guide

Twitter ads are easy. You’ve got promoted accounts, promoted tweets, and that’s about it. LinkedIn ads are also easy. But Facebook ads are a little more complex in comparison. That’s actually a good thing in the long run because you’re able to run incredibly sophisticated campaigns on a DIY, inexpensive platform. But that does mean…

How Much Time Do People Spend on Their Mobile Phones in 2017?

How Much Time Do People Spend on Their Mobile Phones in 2017?

We’d all agree that people are on their phones “all the time.” But what does that look like in minutes and hours? How much time do people spend on their mobile phones in 2017? Thankfully, there’s been a lot of research done on this recently. We’ll share that research below, and give you a breakdown…