Are chatbots about to send email marketing to the Trash folder?

Are chatbots about to send email marketing to the Trash folder?

Email is among the highest performing marketing channels. It regularly outpaces other mediums, with research showing that email drives customer acquisitions at a rate 40 times higher than Facebook and Twitter — combined. Email also ranks near the tip-top for ROI in marketing. Coming from a background in email marketing, I’ve worked hand-in-hand with global brands that…

Guide to AdWords Account Structure: Set Up and Best Naming Conventions

Guide to AdWords Account Structure: Set Up and Best Naming Conventions

We preach a few core tenants of successful PPC advertising on the AdHawk blog. First, is setting clear goals for your paid advertising strategy and understanding how you will track performance against those goals. At a basic level, that means properly setting up conversion tracking to follow the KPIs specific to your business. The next…

26 Free Online Directories to List Your Local Business

26 Free Online Directories to List Your Local Business

Finding potential customers is a demanding process for small businesses. Gone are the days of paying for a Yellow Pages advertisement and forgetting about it. Citation sites and online business directories have replaced those golden tomes. The more online exposure your business has, the more advantage it can gain. Local marketing campaigns are now using…