30+ Free Instagram Tools to Help You Grow Your Following

30+ Free Instagram Tools to Help You Grow Your Following

More than 700 million people use Instagram and 400 million of those users check the app daily. With such a large audience, and some incredibly business friendly updates such as Instagram Ads, Stories, and Business Tools, Instagram is becoming a must-have channel in many social media marketing strategies. So how can you stand out from…

This SEO Strategy Helped Hootsuite Double Its Traffic

This SEO Strategy Helped Hootsuite Double Its Traffic

Hootsuite is the world’s largest social media management platform. But if you think that meant the brand easily ranked well and had tons of organic search visibility, think again. Amazingly, smaller competitors were outranking them all over Google. Why? Because Hootsuite didn’t have an integrated SEO strategy. Aside from that, they also had a host…

A Step-by-Step Walkthrough of a Complete B2C Marketing Campaign (Clearly Eyewear)

A Step-by-Step Walkthrough of a Complete B2C Marketing Campaign (Clearly Eyewear)

A pioneer in online shopping, Clearly Eyewear first launched their website in 2000 selling contact lenses. They are now the largest seller of prescription eyeglasses online and one of the largest contact lens retailers in North America. The last time they released financial data (before being purchased by Essilor International in 2014 for $430 million)…

Developing YOUR audience targeting strategy
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Developing YOUR audience targeting strategy

We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds. But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last several years that every campaign…