If you’re a small business owner trying to compete in the big leagues, this blog is for you. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. I’ll also explain how to minimize costs and stretch budgets for things you…
If you asked them about their target customers, most new entrepreneurs will answer with something like this: “I want to reach men between the ages of 35-50 who live in the US and are interested in fitness”. These are demographics. They’re those nifty nuggets of information you can find in your Google Analytics. There’s nothing…
If you’re a hands-on business owner using Google AdWords, you’ve no doubt come across the term “Quality Score.” You know it’s an important metric for the success of your account, but what does it mean? What factors contribute to this important number? And how does improving the overall quality of your account result in more…
The devil is in the detail, so goes the age-old saying. It suggests that there is some hidden catch, or a potential problem if you do not read all the information presented. It would appear that business people spend much of their time with this idiom in the back of their mind. They concentrate on…
Can I share with you two of the biggest lies in marketing? Email marketing is dead Your email marketing software doesn’t matter Firstly, email marketing isn’t dead. No matter what that dude said on Reddit. It’s thriving, and it’s integral to making money online. Secondly, your software – the platform you use to email from…
