Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’

Confessions of an influencer marketing exec: ‘Micro-influencers are the biggest scam’

Influencer marketing is going through growing pains. Pay rates and proper disclosure are still all over the place, brand expectations are hard to manage, and it’s safe to assume some of the 20-year-old Instagram-famous rich kids are impossible to work with. But that doesn’t mean the industry is on the verge of fizzling. According to…

6 Steps on How to Use Quora for Your Business

6 Steps on How to Use Quora for Your Business

Some of the most popular internet search queries are questions: “How long does yogurt last after its expiration date?” “What is Narcos?” “How many nickels are in a $58,000.33?” While most of these questions can be answered from various links containing particular keywords, few sites offer a forum to answer questions in a credible manner….

60 Essential Tools We’ve Used to Build a Successful Startup from Scratch

60 Essential Tools We’ve Used to Build a Successful Startup from Scratch

Are you looking to start a business, or grow one into exactly what you want it to be? That’s awesome. Entrepreneurship is an exciting pursuit, but it’s also a bit terrifying. This article will help with that – it’s here to give you a bit of guidance as you get going. We’ve assembled a comprehensive…