Why Google Won’t Rank Your Content (And Steps to Fix It)

Why Google Won’t Rank Your Content (And Steps to Fix It)

You’ve written an article. It’s good, but it’s not delivering any results. Despite targeting a seemingly easy keyword, the content is nowhere near page one in Google search results. I was in the same spot a little bit ago after writing a lengthy article on “trade marketing,” a broad subject area with lots of searches….

Live Video, Livestreaming + Social Video: The Complete, How-to Guide

Live Video, Livestreaming + Social Video: The Complete, How-to Guide

If you’re searching for your next creative content marketing strategy, look no further than live video. Thanks to the rise of Facebook Live, Twitter Live, and Instagram Stories’ “Live” mode, brands not only have the ability to communicate with their audiences via social media. They can also do so in real time. As a content…

Facebook extends dynamic ad retargeting to real estate listings

Facebook extends dynamic ad retargeting to real estate listings

A couple of years ago, Facebook rolled out an ad format tailored to retailers looking to retarget people browsing their e-commerce sites. And over the past year, it has spun off versions of these Dynamic Ads customized for other industries, including hotels, airlines, and now realtors. On Monday, Facebook introduced a version of its Dynamic…