How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month….

Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences

Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? To explore a strategy for retargeting specialized audiences using Google ads in combination with Facebook ads, I interview Shane Sams. Early on, Shane and Jocelyn discovered a lot of the marketing advice available online didn’t work for…