Why Video is More Powerful Than Your Blog (and What to Do About It)

Why Video is More Powerful Than Your Blog (and What to Do About It)

It is official: video is more effective than text when it comes to making an impression online. This isn’t necessarily surprising. Platforms like YouTube have been on the rise for over a decade, and it doesn’t take long to realize that Facebook and Instagram are quickly becoming video driven platforms. What is surprising is how…

AI in Marketing: 10 Early Use Cases
| |

AI in Marketing: 10 Early Use Cases

Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn’t arrived yet. Maybe in another few decades, along with flying cars. But the truth is, artificial intelligence is already here, and you probably engage with it more…

Facebook Messenger Bots for Business: A Guide for Marketers
| |

Facebook Messenger Bots for Business: A Guide for Marketers

Move over mobile apps, messenger bots are here to stay. The latest mobile tech trend is software that pretends to be a person you can message through your preferred instant messaging platform. And businesses and brands are turning to Facebook Messenger bots in particular—attracted by Facebook’s enormous user base—to engage with and service their customers…

How to Make a Facebook Cover Video That Wows Visitors to Your Business Page

How to Make a Facebook Cover Video That Wows Visitors to Your Business Page

Have you noticed that certain Facebook Page covers are… moving? It’s not your eyes playing tricks on you. Facebook began to test video covers in April 2017, and they’re slowly rolling out the feature to all Pages. Here’s Facebook’s explanation about the decision to introduce animated covers: “We’re always looking for ways to help businesses…

The Best Ways to Market Your Business on LinkedIn

The Best Ways to Market Your Business on LinkedIn

Officially launched in 2003, LinkedIn is known as the professional social network. In its 14 years online, the site has added a number of features for both career-minded individuals and businesses, including messaging, groups, company pages, and job postings. One tool, acquired in 2013, is Pulse, a newsreader that has become a priority for companies…