The Difference Between Inbound and Content Marketing Explained [Infographic]

The Difference Between Inbound and Content Marketing Explained [Infographic]

My company, CarverTC, is an inbound marketing company. People often ask, “what’s the difference between inbound and content marketing? Don’t you do content marketing?” Yes, in fact, we do content marketing, but the terms ‘inbound marketing’ and ‘content marketing’ are not interchangeable. Content marketing is a component of inbound marketing. Inbound marketing is so much…

What Is Email Marketing?

What Is Email Marketing?

When people talk about content marketing, others usually assume they’re referring to blogging, or are confusing it with social media marketing. This makes me cup my face in my hands and shake my head from side-to-side. What about email marketing? It’s used to engage contacts and move them through the buyer’s journey by created personalized and valuable content along…

Should I Hire an Inbound Marketer or Partner with a Marketing Agency? Understanding the ROI of Each

Should I Hire an Inbound Marketer or Partner with a Marketing Agency? Understanding the ROI of Each

As the old saying goes “anything worth doing is worth doing well” and inbound marketing is certainly no exception to this rule. Ask any marketer and they would most likely agree, inbound is a full-time job. It does not always replace other marketing activities (paid media, events, account-based marketing), but instead it complements these items….