Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what…
Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like HBO had created Groups tied to their Pages. There are a couple ways to create a Group for a Page (assuming you are an admin for a Page). On Facebook’s desktop site, there should be a “Groups” tab…
How can you make a complete stranger your customer in 2017? When someone’s driving around looking for a food joint, or sitting at home wanting to have their carpets cleaned, the one thing they do is run a search on the internet. And just like the early bird that gets the worm, the business on…
You need video, you need video, you need video. No matter what blog you go to, any marketing site worth a grain of salt will be telling you that you must incorporate video into your marketing strategy. But how much does video matter in marketing? It’s easy to say “a lot” and leave it at…
Are you a wannabe investor, or an aspiring entrepreneur? There are now more ways than ever to get those valuable connections to make you and others money. The online crowdfunding world is a network of forward thinking companies and people who want to help them succeed. In the second installment of our Future Finance series,…