Recently, I broke some major company news… on Snapchat. Using a special lens that made me look like a bunny rabbit and talk in a high-pitched voice, I announced that my company had acquired a tool for tracking social media analytics on Snapchat. The update was a bit silly, but I wanted to prove a…
We all want to generate more leads, but getting started with paid ads can be scary. After all, you don’t want to flush our hard-earned ad budget down the drain. That said, one of the greatest things about being in business is learning why some companies are successful while others fall short. For instance, we…
The world of SEO is constantly changing, taking marketers on an unpredictable roller coaster that seems to have no end – and one major pit stop that’s taken the limelight is local SEO. Local SEO entails optimizing your business to successfully generate traffic from local search. It’s an effective way to market your business online…
The future of marketing has a play button on it. Of course, I doubt I have to convince you that video is in your future — Cisco already did that with its much-discussed prediction that “online videos will account for more than 80% of all consumer internet traffic by 2020.” In fact, marketers are always…
Google has been the standard in online search for years, it is even referred to as a verb, when you want to learn something more about a topic you just “Google” it. However, according to current research Googling it is not the standard anymore. Parse.ly has found that more referral traffic is coming from Facebook…