How to Make A Testimonial Video That Closes More Sales For Your Business

How to Make A Testimonial Video That Closes More Sales For Your Business

Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase – if they don’t trust your brand, they’ll back out. Testimonials provide…

Going Local for 2017: Local Search Engine Marketing Strategy

Going Local for 2017: Local Search Engine Marketing Strategy

If you know anything about SEO marketing strategies, then you probably know that they’re incredibly fickle. Just as soon as one “best practices” article appears online telling you how to make the most of the latest update, there’s another algorithm ready to go in and mess everything up again. There are many different strands of…

How to get a professional-grade Google Analytics setup in an afternoon

How to get a professional-grade Google Analytics setup in an afternoon

Figuring out how to grow your business can feel like you never quite have all the information you need. You’re always wondering things like: What guest posts drove the most email subscribers? What blog posts have the highest conversion rate? Which email from my sales sequence brought the most customers? But what if there was…