“It’s better to be the best connected than the most connected.” –Reid Hoffman, LinkedIn Founder Is your company taking advantage of a LinkedIn business page, or are you mainly focusing on Facebook, Twitter and Instagram? Although it still isn’t as trafficked as the other major platforms, LinkedIn has become a major business network and discussion…
You want to build a successful Instagram account in a month or less, and it’s understandable — you want to lay the foundations of success from day one! But is a 4-week goal realistic? How are you ever going to achieve success in a month or less? This post is for you — it will…
While there are many benefits of email marketing it can be a double-edged sword. That’s because it’s easy to annoy potential customers (i.e. leads) with irrelevant emails. And, once annoyed, they’ll unsubscribe and it’s hard to win them back. Happily, there’s one email marketing technique that can help keep you from annoying your leads: targeted…
With more than one-fourth of 2017 over, many businesses feel pressured to achieve the goals they set for themselves at the beginning of the year. Next year’s resolutions are months away, but there are still changes happening this year that will heavily influence the practice of marketing in years to come. Here are some of…
Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can…