Google Analytics is the most accurate and sophisticated ways you can measure the success of your digital strategy and the various SEO methods you are using to drive traffic to your website. Alongside Google Search Console, it is probably the most important tool in the toolbox of any SEO. Google Analytics measures and records the…
You’ve set up an eCommerce store, and you’re getting a few customers every now and then, but the kind of sales you’re making right now just aren’t enough to keep you afloat. So naturally, you’re going to need a plan to increase your eCommerce sales. Here’s a step-by-step guide to help you develop an effective…
If you’re a small business owner or have a social enterprise or nonprofit, you know that your digital marketing strategy has to encompass social media. Did you know there are hundreds of platforms you can be on right now to promote your business? Facebook, Vine, Tumblr, Google+, Instagram, YouTube––the list is long. The first place…
YouTube’s promotional algorithms have changed drastically over the years. In the beginning, the algorithm was largely reliant on metrics that were easily manipulated, like views, clicks, likes, and comments. And the goal was primarily to drive more views. In 2013 that changed in a big way. YouTube shifted the primary goal of its algorithm to…