A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into it, including exclusivity, engagement rate, following size and usage rights. “Pricing influencer…
A little while back a friend of mine asked me how she could grow her Instagram following, and whether she should consider just buying followers to get a jump-start. I told her definitely not, that there’s no point buying fakes who won’t engage, who won’t interact, and who are actually easy to spot. But her…
The internet contains millions of websites – how can you lead potential customers to yours? When individuals need to find a product or service, they search for it on Google, the most popular search engine in the world. If your business is not included on the first page of Google search results, it’s likely no…
Whether you’re building a breaking news publication, starting a viral news portal, or developing a brand-sponsored content hub, the costs of starting a newsroom are high and often unpredictable. From hiring editors and writers to managing end-of-year taxes and operational costs, running a newsroom is a full-time job with a lot of overhead and oftentimes…