84% of Conversions Happen On The FIRST Visit – Are Explainer Videos Your Secret Weapon?

84% of Conversions Happen On The FIRST Visit – Are Explainer Videos Your Secret Weapon?

One of the accepted wisdoms of modern online marketing is that it can take a number of ‘touches’ to nurture a customer through to conversion.| I even remember seeing an old statistic suggesting that just 2% of web traffic converts on the first visit. As a result of this logic, we all have our sales…

The Twitter Algorithm: What You Need to Know to Boost Organic Reach

The Twitter Algorithm: What You Need to Know to Boost Organic Reach

With more than 500 million tweets sent each and every day—and up to a record of 143,199 tweets in a single second—it’s easy to see how some important updates could get lost in the shuffle.| Enter the Twitter algorithm, a mathematical formula that works in the background to help ensure that the most important tweets…

Everything You Wanted to Know About Influencer Marketing (But Couldn’t Ask)

Everything You Wanted to Know About Influencer Marketing (But Couldn’t Ask)

A new report from the influencer marketing firm, #Hashoff, details the 2017 State of Influencer Marketing. (Not sure what influencer marketing is? Read this.) If you partner with content creators – or have been thinking about striking up a partnership – you need to at least read our executive summary in the post below. We’ve…

A Beginner’s Guide to Local SEO Strategies for Small Business

A Beginner’s Guide to Local SEO Strategies for Small Business

In today’s marketplace, with more and more consumers using smartphones to find the products and services they need, a strong web presence that is optimized for search engines is essential for any business. Through search engines, the internet provides businesses with an audience. With millions of sites to choose from, businesses that use carefully planned…