YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

YouTube Live: The Ultimate Brand Guide to Live-streaming on YouTube

While live streaming has been around for a while now, only in the last year or so has this particular form of online video become immensely popular. In fact, according to livestream, 81% of internet and mobile audiences watched more live video in 2016 than they did in 2015. Additionally, research from MarketsandMarkets predicts the…

5 Simple Marketing Mistakes Local Businesses Make + Easy Fixes

5 Simple Marketing Mistakes Local Businesses Make + Easy Fixes

I love the ‘shop local’ ethos and if I can support a local business, I do. The truth is, however, that local businesses sometimes don’t do themselves any favors, and are missing out on some simple marketing opportunities – and losing potential business as a direct result. Investing a little time into making sure that…

5 Key Differences Between Google AdWords and Facebook

5 Key Differences Between Google AdWords and Facebook

Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t conflate how these two giants operate. People generally use Google and Facebook for very different reasons, and it’s important to recognize that your tactics…