I, Search: How AI Will Transform the Landscape of SEO

I, Search: How AI Will Transform the Landscape of SEO

rtificial intelligence, or AI, has been a trending topic in the search engine optimization industry. It’s also widely misunderstood. A lot of the widely-held beliefs about AI are based on speculation, surmised from patents and search engine behavior. Unfortunately, speculation frequently leads to fear — and fear sometimes empowers the industry’s con artists. I wonder…

5 Key Steps to Creating an Instagram Strategy that Converts
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5 Key Steps to Creating an Instagram Strategy that Converts

We all know that Instagram is a place to post your most eye-catching photos and graphics – however, just because Instagram requires you to share great photos doesn’t mean you can drift away from your core business mission or purpose. Instead, you need to come up with a creative way to capture what your company…

How to Promote Your Blog Posts Using Social Media: A Guide for Marketers
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How to Promote Your Blog Posts Using Social Media: A Guide for Marketers

To effectively cross-promote your blog posts, you can’t simply broadcast the same message on each social network; you need to tailor your message to fit each platform and audience. For example, if you’re promoting a new blog post, you may need to address your Facebook friends in a different way than your business contacts on…

Facebook Reaps Big Rewards as Small Businesses Spend More Online

Facebook Reaps Big Rewards as Small Businesses Spend More Online

As Facebook (FB) and Alphabet/Google (GOOGL) increasingly divide up a mobile-dominated online ad world between them, small businesses are proving as much of a heated battleground as major brands and e-commerce firms. Both companies have some unique strengths in this battle, but between the two, Facebook’s strategic position is arguably more enviable. The social media…