Social Media Copywriting: How to Compose Text for 5 Different Channels

Social Media Copywriting: How to Compose Text for 5 Different Channels

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many moving parts to a successful social…

How to Attract and Engage More Twitter Followers
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How to Attract and Engage More Twitter Followers

A consistent increase in the number of people who follow you is one of the biggest signs of a successful Twitter strategy. To help you get more Twitter followers, we created the following guide that covers the strategies and tactics we’ve used here at Hootsuite to increase our own Twitter following and those we’ve seen…