Using a Journalistic Approach to Create an Efficient Video Marketing Campaign

Using a Journalistic Approach to Create an Efficient Video Marketing Campaign

If there’s one thing that having a team of former television journalists has brought into the fabric of the StoryTeller culture, it’s a mindset of efficiency, especially when it comes to video production. In television news, a day in the life of the production team (consisting typically of a videographer and reporter or field producer),…

Why Facebook and Instagram are the Best Places to Pay For Ads

Why Facebook and Instagram are the Best Places to Pay For Ads

Due to the declining reach of free social media marketing, an increasing number of companies are looking into paid advertising. Some will be looking for the best platforms to use for their very first campaigns, while others will be looking for the most effective places to spend their money as they increase their budget for…

What You Can Do With A $5,000 Marketing Budget
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What You Can Do With A $5,000 Marketing Budget

Have you ever spent money on marketing that you came to regret later? Who hasn’t? I think most of us would like to forget those experiences. Maybe that’s why so many small businesses get stingy with their marketing budgets. When Wasp Barcode surveyed 1,100 small businesses earlier this year, this under-investment really stood out —…