Intelligent Search Drives More Customers to Your Business Than Your Website

Intelligent Search Drives More Customers to Your Business Than Your Website

For decades, business owners have understood that a company’s website is the most important digital property a business has, and that investing in it is the primary way you drive customers from the internet to to your doors. This is no longer true. While your website is still very important to your business, a shift…

How to Audit Your Social Media Marketing Channels in Eight Simple Steps

How to Audit Your Social Media Marketing Channels in Eight Simple Steps

You know you must be active on social media, or else you are losing ground to competitors. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. Unless you know where you stand on social media, you will struggle to pull together a…

How to Use Facebook Live: A Step-by-Step Guide
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How to Use Facebook Live: A Step-by-Step Guide

In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.| Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement…