For decades, business owners have understood that a company’s website is the most important digital property a business has, and that investing in it is the primary way you drive customers from the internet to to your doors. This is no longer true. While your website is still very important to your business, a shift…
You know you must be active on social media, or else you are losing ground to competitors. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. Unless you know where you stand on social media, you will struggle to pull together a…
“Position 0” is the new holy grail in organic search rankings. A normal position 1 ranking is great and all, but I’ll take an answer box that features my content (sometimes with an image) over position 1 in almost all cases. The first thing you must do, before anything else, is determine the keywords that…
In April 2016, Facebook launched Facebook Live, a live video streaming service that lets anyone broadcast from their mobile devices straight to their Facebook News Feed.| Since its launch, live streaming video has grown in popularity, with 16% of marketers broadcasting it in 2016. Facebook Live is particularly popular — videos see 3X the engagement…