Video Marketing 101: Every Platform Is Going Video

Video Marketing 101: Every Platform Is Going Video

Video content is seeing massive gains in popularity. If correctly implemented, video content has been shown to be far more effective than written content in many scenarios. Social media has become far more visual and interactive than websites for promoting businesses. Consumers and businesses are now more accessible to each other through posts, shares, and…

Should You Use Paid Ads to Promote Your Small Business?

Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest…