MailChimp’s email automations are now free to everyone
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MailChimp’s email automations are now free to everyone

Email marketing service MailChimp is now putting a very low price tag on its triggered email features. Really low, as in zero. The email automations had previously been available only in the company’s enterprise edition for paying customers. But today, MailChimp is announcing that all 15 million users of the free version of the platform…

How to Create Customer Journeys that Convert Like Gangbusters

How to Create Customer Journeys that Convert Like Gangbusters

In 2017, content marketing and email marketing are two tactics most online businesses use to acquire customers. On the one hand, a survey carried by Content Marketing Institute showed that 88% of companies use content marketing as an acquisition tactic. The reason for this high adoption is simple: marketers who use their blog to promote…