As if Jack Dorsey didn’t have enough to worry about trying to fix Twitter, now he has to worry about a powerful competitor trying to eat Square’s lunch. On Thursday, Shopify announced the launch of a point-of-sale device that will integrate fully with the company’s flagship e-commerce platform. “This new piece of hardware demonstrates our…
When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels.| And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit…
There’s more to pay-per-click (PPC) than meets the eye.| Yes, it’s an online advertising strategy that gives you the option to only pay when people click on your ad. That sure beats spending a fortune on an ad when only few people click on it, right? Just keep in mind, though, that PPC is much…
Google wants to please its users. If someone uses Google to search for something and quickly finds a satisfying answer, both Google and that user will be happy. This means that Google strives to provide the value to its users by displaying the most relevant and reputable content on top of its search results. And…