Facebook pixels get upgrade to track actions & page data
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Facebook pixels get upgrade to track actions & page data

The engine behind Facebook’s tracking and targeting just got an upgrade. The Facebook pixel helps track conversions, optimize ad spends and retarget users. An upgrade to the pixel was just rolled out that will now capture more information, including actions and page structure and data. The biggest area that marketers should pay attention to is…

5 Mobile Livestreaming Setups to Improve Your Video Marketing
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5 Mobile Livestreaming Setups to Improve Your Video Marketing

​Live-streaming has become an unprecedented force in today’s social media landscape. From providing personal access to the consumer, to being the center of controversy, it’s hard to ignore the feature that has become one of the most popular forms of video consumption today. In fact, Facebook Live videos are watched 3x longer than regular videos,…

How to Create a Social Media Marketing Content Plan in 7 Steps
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How to Create a Social Media Marketing Content Plan in 7 Steps

Whether you’ve been in business for 24 hours or 10 years, defining your target customer is a crucial part of your journey. You may be thinking it’s easy to define your target customer based on the usual demographics, age, gender, etc. However, you need to go beyond simply identifying your target customer’s marital status, where…